Attractive / Beautiful / Cute (ABC) Faces Experiment

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pinnoy
November 10, 2009

Here is a slideshow I made composed of "paintings" of various women. Whether or not they actually exist is not of importance here. What this slideshow to test what this presentation of "attractiv...

Here is a slideshow I made composed of "paintings" of various women. Whether or not they actually exist is not of importance here. What this slideshow to test what this presentation of "attractive" faces will to do the average male's blood pressure, heart rate, mood change and breathing speed. There was an experiment done before wherein the test subjects were given a barrage of standard 'attractive' faces via a slideshow. For those who find the faces pleasant, they experienced lowered blood pressures, became more relaxed and was observed to have a positive shift in their moods.

In the experiments, 16 volunteers (eight men and eight women) were shown colour images of 40 different unknown faces, while their brains were scanned.

They were then asked to rate the attractiveness of each face on a scale of one to 10.

Faces deemed attractive by the subject, irrespective of gender, activated a certain part of the brain.

This only happened when there was eye contact, not when the subject in the photos were looking elsewhere.
The part of the brain activated is the ventral striatum, the brain's reward centre.

Eye candy might more appropriately be called brain candy. Seeing a pretty face is like eating a piece of oh-so-sweet chocolate — for the brain, if not for the stomach. In fact, attractive faces activate the same reward circuitry in the brain as food, drugs and money. For humans, there is something captivating and unforgettable about the arrangement of two balls, a point and a horizontal slit on the front of the head.

Faces are interesting because they impart so much information — expression, attention — and these interact with facial beauty

So its no surprise that making faces attractive is big business. Each year, Americans spend more than $13 billion on cosmetic surgery and tens of billions on cosmetics and beauty aids.

The romantic saying "their eyes met across a crowded room" could have some scientific basis. It turns out that eye contact with a pretty face is enough to start the brain buzzing within seconds. British researchers have found that when someone sees an attractive face, their brain's "reward centre" lights up. Scientists believe bonding with attractive people has an evolutionary advantage and is hard-wired into the brain.

So sit tight and enjoy what I consider an instant visual "therapeutic" stress reliever.

Category: Science & Technology

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Attractive / Beautiful / Cute (ABC) Faces Experiment

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