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Digital strategy and Accenture

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Uploaded by on Oct 31, 2011

In the latest episode of Accenture Australia's Business TV update, The Couch, Robert Wollan, Managing Director of Accenture's Global Customer Relationship Management practice, discusses digital, mobile and social networking trends, digital strategies that make money, and how organisations can be sure their digital strategy is working. Robert is also the co-author of The Social Media Management Handbook.

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