The Creative Services Exchange

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Uploaded by on May 12, 2011

Why the creative services exchange from blur Group is changing the way brands around the world are sourcing their marketing campaigns.

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  • The brand pays the desired fee for the services they need; the agency pays 20% of that fee to blur Group if their pitch is accepted, since they had no sales costs, marketing costs nor collection efforts to get a new client. The creatives have access to clients they would never be able to do business with otherwise.

  • So, who pays what % for ... the briefs?

    How do creative designers, artists earn thro blur Group? Or do they?.

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