MUVEDesign Summary of BRANDS IN SECOND LIFE

More here http://www.personalizemedia.com/the-brand-owners-guide-to-joining-the-metaverse/


A short compilation (using the cool joystick cam feature!) of some of the branded builds in Second Life (part of a 30minute longer video) - from the likes of Reuters, BMW, Sony BMG and Ericcson, BigPond, Reebok, Vodafone, IBM, ABC TV, Showtime, Pontiac, American Apparel, Virgin, Dell, NBC, Apple (unofficial), Sears, Circuit City and AOL.

For the latest stats on these brands go to http://www.theprojectfactory.com/

Music, filming and editing by Gary Hayes

Category:

Science & Technology

Tags:

• second
• life
• machinima
• gary
• hayes
• virtual
• brands
• compilation
• joystick
• cam

[aryanvedanta]

Could somebody please tell me which song this is?

[hayesg01]

Hi Aryanvedanta - it's a quick up to date backing track to a song I wrote many moons ago called 'The One'. This is obviously without the vocals...

[hayesg01]

Thanks Pindlespace, great point! Like a real film 'shoot' I had to do it in a contained window. At other times there may be 1-30 avatars mingling around these spaces. In some of the branded or edu auditoriums you may see 60-100 avatars collaborating. Web 3.0 is about a real time paradigm shift - virtual worlds are part of. Web 2.0 is lonely (a metaphorical 'message board') based on what someone has left behind for you to comment on or pass forward.

[hayesg01]

Hi Corgi - agree in principle. Not sure about 'all'. Some brands do, most don't would be more accurate - and many are learning why not very quickly, remember the first company websites ten years ago? This is no different.

Click on the links in the video description, there you will find glimpses at some that have 'lots' of visitors who even more significantly some where they hang around a very 'long' time.

[blainewiak123]

I like your video..thanks for sharing!:)

[Armando2012102]

Great way for a small company to cater to a large market. I'll bet education companies are making a killing on 2nd Life.

[lusiyamary]

Come baby Asian ladies lushfmlk.info

[thedragonb0y]

Really Second life is just a combination of everything in the internet forged into a 3D world in which you can create an avatar and walk (browse) the world (World Wide Web). And with it comes ALLLLLLLL the product placement.

[MrDiceman9000]

Branding is bull. What about Graffiti in 2nd life? Can u buy spray paint?

Probably not. And this music is complete crap.

[GDWGlos]

hehe showed my phone SE K810i :D

[GeoMeek]

I agree 100% but some of them like IBM are still in Second Life and growing there vary well as thy know it well be where many people will work, play, teach, learn, and share there real life's vary soon.

[MTXSHO9732vV8SHO]

I've been to at least 5 of those places In World. Circuit City, IBM and Sears were all in connected sims. I've been to that replica of the Sydney Harbour bridge too.

I really need to get out more... in SL and RL. Look for me 3,000 meters in the sky.

[doceigen]

The PROBLEM with most of these companies, in fact... all of them is/was they were using SL as a banner, a buildboard, an advertising web page. They were/are hoping to get people in the RL to buy their products, so they expose them to avatars in SL. What they needed to do was concentrate effort on creating fabulous in world products, compete, market, and concentrate on that... but no, they see SL as a 3D web site, nothing more.