MVP Health Care rolls out new brand identity with focus on wellness and innovation

MVP Health Care has rolled out an updated brand identity that underscores the companys commitment to wellness and innovation.

MVP subsidiary Preferred Care, which combined with MVP Health Care in 2006, began operating under the MVP Health Care name on April 30, 2009. The change marks the completion of more than three years of work to create a new, stronger and more diversified health insurance competitor for New York state, Vermont and New Hampshire. That effort began with combination of MVP Health Care and Rochester-based Preferred Care in January 2006.

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• MVP
• Health
• Care
• health
• care
• Preferred
• logo
• workplace
• wellness
• insurance
• Rochester