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Ampliar la cadena de valor / Widening the Value Chain

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Uploaded by on Jan 24, 2012

Francisco Vidal es director de LAN para EMEA, y en esta entrevista con Alvaro Ferrer nos habla sobre la futura evolución de la aerloínea. LAN se ha visto reforazada en 2011 con mayor penetración en Europa. Centrado en su cliente, LAN busca en las redes sociales información relevante respecto los destinos para informar al viajero, y colabora con turoperadores para ampliar la cadena de valor que ofrece.

Francisco Vidal is General Manager LAN for EMEA. In this interview with Alvaro Ferrer he walks us through the future vision of the airline. LAN has come out reinforced in 2011, with a stronger presence in Europe. LAN wants to create stronger more meaningful ties with its customers, in doing so curating social sources and partnering with lainamerican tourops to deliver a richer experience at destination.

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