Why Interaction Design Matters

While it's widely accepted that marketing is a key part of a product's success, interaction design is often forgotten. This brief sketchcast explains why interaction design matters.

Category:

People & Blogs

Tags:

• interaction
• design
• ui
• ux
• experience

[smhill]

Title is incorrect.

You didn't explain why it matters. just what it is. Your point is that ID matters because marketing matters? Not really useful because of a irrelevant dependancy.

[abdulndigital]

nice, design of interaction! all it involves behavior of the product and how it relates to the product form and content

[esaka2mb]

:D I wish more people would do these stuff. A short but clear lecture on ID. Great Work.

[astotty]

what is interaction design? Well, it's the ... design... of interaction haha

[Cousken]

Actually, it's not, i can't count the times i've said I'm an Interaction designer and the person drew a blank, and i had to spen half an hour explaining it. I'm very grateful for this video ^^

[shikida]

actually, it's pretty obvious. too much time to explain something trivial.

[coopycapitaine]

Lots of people will probably be confused about the term "design" (how do you make interaction pretty??"), so design deserves a sketchcast of its' own!

oh, and don't bad-mouth yourself during a presentation! ("that's a pretty bad looking person" ,´)

[coopycapitaine]

good 2-minute pitch, the model of marketing|(purchase)|interacti­on is very striking and communicates the message well.

It's also worth noting that the relationship between marketing and interaction is not linear, but of course well-done interaction design feeds back onto marketing, creating user satisfaction, friend recommendations, fan culture and stronger brands.