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From Spike TV to P&G: Mktg & Comm in the 21st Century

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Uploaded by on Nov 11, 2008

David Gleason, Ph.D., W'90, ASC '95, GR'99, Senior Vice President, Strategy Director at Publicis New York, the advertising and media services firm responsible for such well-known accounts as Citi, BMW, Prilosec, Nyquil and Pepto-Bismol. David traced his career path from Penn to MTV Networks, Ogilvy & Mather and then Publicis, and shared his thoughts on the thrills and challenges of advertising in the modern world.

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