Tradeshow Training Minute: Five Key Planning Principles

In this episode of the Tradeshow Training Minute, Susan Friedmann, CSP, The Tradeshow Coach, walks you through the five keys to exhibiting success.

Watch this short Tradeshow Training Minute video to learn the five key planning principles every exhibitor needs to know to help prepare for their next trade show. These exhibiting principles make up the foundation on which to build your exhibit marketing plan.

Ask these questions before each event you participate in:

Where do trade shows fit into your marketing strategy?

Why is your company exhibiting?

What does your company want to exhibit?

Who is your target market?

What is your exhibiting budget?

For a more in-depth look at exhibiting successfully at trade shows, buy a copy of my book, Meeting & Event Planning for Dummies. http://tinyurl.com/msocs8

For more tradeshow tips and articles go to http://www.thetradeshowcoach.com

Category:

Howto & Style

Tags:

• trade show
• tradeshow planning
• tradeshow marketing
• exhibitor training
• exhibit marketing
• tradeshow training
• exhibitor
• marketing strategy
• exhibiting
• target market
• exhibiting budget
• Susan Friedmann
• The Tradeshow Coach

[tradeshowmarketing]

Excellent bob Susan...as I expected. Keep 'em coming!

[SusanFriedmann]

Thanks Tim.  This is high praise from you!

[larrylie88]

Thank you so, so, so, so, much Ms. Friedmann

[nichepreneur]

Very convincing exposition. Should create much interest in this important business aspect.

BOURSIAN

[nichepreneur]

Fine persuasive presentation. Cannot fail to attract clients.

BOURSIAN

[Expert2566]

Thanks for the great advice. On point, as usual.