Earlier in the year, XCD caught up with Designer Michael Wolff, the founding partner of Wolff Olins along with advertising executive Wally Olins.
Wolff Olins is easily recognised as a preeminent authority on Branding amd Corporate Identity which Wally Olins defined as "strategy made visible".
Pick Michael's brain with more insight at these links:
http://www.brainpickings.org/index.php/2011/03/28/michael-wolff-creativity-vi...
http://documentary.net/the-expressionist-michael-wolff/
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