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Making of Looking For A Hero? Ad Campaign

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Uploaded by on Jun 19, 2008

A behind-the-scenes look at the Sony Ericsson WTA Tour's multi-million dollar print and television advertising campaign, shot in Rome and launched in London on June 18, 2008.

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  • cool

  • Oh, YEAH! Ana, Maria 1 & 2, Jelena, Daniela, Serena, Dominika- ROCK! They even made hopeless ones look OK... :D

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All Comments (7)

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  • I love this campaign! talk about bringing out the big guns. they should reboot it for 2010!

  • tennis is also glamorous ;D

  • it's about time the wta did something on this scale. it's a great idea.

  • a new hero :)

  • awesome

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