BuzzLogic Vino Diaries - Episode 13 - Charlene Li Groundswel

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Uploaded by on Oct 7, 2008

In our latest interview, Charlene Li joins us to discuss the Groundswell what it is, what it means to marketers and why trying to contain the groundswell just doesnt work.. such as the ill-fated Streisand effect. Why its really about relationships, not the latest technology fad and how low-involvement brands can effectively leverage the Groundswell to create conversation and community.

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Science & Technology

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Standard YouTube License

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