Binge or Snack? How We Consume Media - Matt Locke

Complete video at: http://fora.tv/2009/09/23/Once_Upon_These_Times_New_Stories_for_New_Audiences

Matt Locke discusses the online game "Smokescreen," which he says represents new trends in the way people consume media. Locke theorizes that while attention spans are getting shorter (attention "snacking"), people are willing to "binge" at times.

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Matt Locke of Channel 4 Education and Jeremy Ettinghausen of Penguin Books discuss how hyper-connectivity, interactive media and the changing demands of 21st century audiences are transforming stories and storytelling.

They discuss how broadcasters and publishers are responding to this shift and share some tips for producing compelling storytelling experiences. - PICNIC 09

Matt Locke is Commissioning Editor for Education and New Media at Channel 4. He works with the Education team to commission online services that will deliver informal learning in innovative and exciting ways to teenage audiences.

In the first year of its new online strategy, C4 Education projects have won numerous awards, including a BAFTA, BIMA and Flash Forward award for Bow Street Runner, a BAFTA nomination for Yeardot and an EMMY for Battlefront. Also in 2009, Matt Locke was nominated for the New Media Age Greatest Individual Contribution to New Media award.

Category:

Science & Technology

Tags:

• smokescreen
• white
• smoke
• web
• games
• gaming
• interactive
• story
• storytelling
• art
• medium
• narrative
• characters
• writers
• writing
• scripts
• stories
• fora.tv
• foratv
• fora
• tv
• matt
• locke
• PICNIC

[oclandestin]

He's theorising about an essentially unhealthy trend, and yet promoting a game that seems to be feeding on that trend, and even feeding the trend (excuse the pun).

[CognosSquare]

I think there are more attention to be mined. Peak is far away.

A lot of plugging of the game in this clip :(

[matlocktest]

@cognosquare @oclandestin - I commissioned the game in my job at channel 4, and was asked to talk about it at Picnic, so that's why i'm plugging it! In the whole talk we covered 6 projects, not all commissioned by us.

Smokescreen was commissioned to look at issues around online identity, privacy, etc, and has had some great feedback from users. Sorry you find it dull - we're trying to do innovative things for our teens audience, and we're learning all the time.

[nr900]

people ought to read more books. its the best way to learn.

[dukehey2]

@lanceawatt You didn't hear his stomach growl?

[lanceawatt]

How on earth do you sound hungry lol!

[dukehey2]

He sounds hungry.

[VolcanicPenguin]

@CognosSquare

Yeah.. and after googling it, I can't say I'm impressed by it.

Also everything this guy is saying is pretty dull.

Maybe he was paid to plug it. ;D