Designing Minds: Adam Werbach at Compostmodern 08

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Zoom In Online continues Pursuit of Design, a multipart series on Compostmodern 08, an interdisciplinary design conference that explores the ways design and business can blend through the lens of sustainability.

In the last installment of Compostmodern 08, the CEO of Saatchi & Saatchi S, Adam Werbach, explains why design should instigate a people's revolution that will change the way we interact with our surroundings. Through his involvement with the less-than-popular Wal-Mart corporation, Adam has actually been able to implement a "Personal Sustainability Practice" that has improved the livelihoods of the many Wal-Mart associates. Not only does it promote zero waste production and the sole distribution of green products, but it also encourages the stores' workers and shoppers to engage in healthier practices for the long-term.

To hear podcasts from all of the Compostmodern 08 speakers or to hear this presentation in its entirety, visit http://www.compostmodern.org

http://www.zoom-in.com/design/designing-minds/the-pursuit-of-design-adam-werb...
http://www.zoom-in.com/design

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Education

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• Pursuit
• of
• Design
• Adam
• Werbach
• Compostmoder
• 08
• marketing
• sustainability
• Saatchi
• Wal-mart
• zoomin
• zoom-in
• zio

[dvdtrainingvideo]

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[donsf2003]

He was inspirational.