HOME #19 - Social Media Marketing Effectiveness

Many hospital marketers struggle with determining the effectiveness of their social media efforts. Often, the number of friends, fans and followers are used as a way to measure their campaigns. In this discussion, Chris Boyer and Patrick Singson explain how the three F's of social media marketing should be replaced by the three (or possibly four) R's: reach, relationship and reputation (and revenue or ROI). For more information, visit http://www.christopherboyer.com

Category:

Education

Tags:

• hospital
• online
• marketing
• education
• chris
• boyer
• patrick
• singson
• social
• media
• effectiveness
• reach
• reputation
• relationship
• revenue
• ROI
• friends
• fans
• followers