What Do You Do & Why Your Prospects Care

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Uploaded by on Dec 1, 2010

http://www.ronfinklestein.com
Your prospects are concerned about: how what you do will make them more money, save them time, save them money and otherwise create more value

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Education

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Uploader Comments (rfinklestein)

  • Thanks Ivana, It is all about thinking differently to allow others to understand why they should work with us.

  • Thanks Coach Craig. It is essential that you test your elevator speech just like you test everything else. It is amazing how changing just one word can make the different in engaging someone in the sales process.

  • Great observation Tony. We are always refining our pitch - at least I am.

  • Great comment. Most small business owners do not really understand how much value they bring to others. Unfortunately it is not an easy question to answer.

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All Comments (8)

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  • Ron, this video is spot on. you talk about situations that so many of us have been in and then offer a different way to think about it.

  • Great video Ron! I encounter so many talented people that don't get the chance to share their gifts because their "elevator greeting" puts the other person to sleep, or worse yet, chases them away. All this before they find out what they can expect from us! You may be the best at whatever you do, but if you don't grab their attention immediately, they'll never find out how much we really care about them!

  • Great video Ron. This made me realize I need to keep revising my pitch!

  • Ron, this video is brilliant. If more of us would really reflect and delineate what others can expect from us and what it is that we REALLY do for others, we would have many more fulfilled and positively focused professionals! Great stuff!

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