Video SEO, SEO and E-Commerce 2012- (DV TV Ep:1)

3 tips to ensure that your company is fully open for business in 2012. We discuss Search Engine Optimisation, Video SEO and E-Commerce. http://www.43digital.com/digital-voice

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Transcript
Welcome to Digital Voice TV -- my name is Gary Jennings.

I was walking down my local high street a couple of weeks ago and I saw this sign in a restaurant window.

The sign should say open, but it doesn't. It's actually a confusing message because it's not working properly.

In our first episode of Digital Voice TV, I'll be asking 'How open for business is your company'?

I'll cover 3 basic tips with the purpose of helping you to ensure that you're fully open for business in 2012.

Tip Number 1 is Optimise Your Website User Experience
Let's use E-Commerce as an example. Forrester Research has predicted that online spending in the UK is set to reach £56 Billion by 2014.

According to a recent Capgemini report the online conversion rate for retailers has halved from 8.4% in 2006 to 3.8% in 2011. If you add in shopping cart abandonment rates of up to 75%, then having an optimised e-commerce platform is more essential than ever.

There's little point in investing in online marketing to increase visitor numbers if your e-commerce platform is underperforming.

Searchengineland have published an excellent 11-point infographic with some superb optimisation tips that will help you optimise your Checkout page.

I also recommend investing in an in-depth website audit to ensure that your website is fully optimised in the areas of usability, accessibility and navigation. This will also ensure better search engine indexing.

Tip 2 is to Optimise your search engine visibility by widening your digital footprint

With 91% of UK companies now leveraging search engine marketing and an anticipated spend of £2.48 Billion in 2012, there's more competition than ever.

To compete effectively it's important to stay up to date with new opportunities.
One of the newest and most exciting opportunities in search engine marketing is Video SEO. Cisco has predicted that by 2013 90% of web traffic will be generated by video, and online video is the highest ranking and most engaging element within the search engine Universal search results. Optimised online video should be considered a must-have content variety if you're looking to widen your digital footprint.

Tip number 3 -- Measure and Analyse your results

After more than 8 years of Search Engine marketing experience, I'm still surprised by how many companies still don't fully measure their campaign performance metrics. A recent report indicates that nearly a third of companies do not integrate user testing and analytics at all.

One person that I spoke to recently actually thought that Analytics was a girl's name.

So to summarise todays 3 Tips, let me introduce you to Anna Lytics:

(Anna) Today's 3 tips are:
Optimise your website user experience
Widen your digital footprint
Measure and analyse your results

Thanks Anna and I hope that you've enjoyed our first show.

Thanks for watching and I'll see you again in 2 weeks.

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