Facebook Ad Targeting Using Social Context To Pinpoint Your Audience | Social Media News Video

http://www.realestateradiousa.com/2011/09/19/facebook-ad-targeting-social-con... | Facebook Ad Targeting Using Social Context To Pinpoint Your Audience | Social Media News Video

Today's Question comes from Jerry S from Albany, New York and he wants to know if there is any data that shows who is more likely to respond to a Facebook ad.

Well Jerry, your question has some great timing. Last week, just before we all broke for the Labor Day weekend a study was released that covered this very subject.

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Social Code, which is a subsidiary of the Washington Post published the results of one of their recent surveys and the found that:

Women age 50 and older are 31 percent more likely to click advertisements on Facebook than those users in the coveted 18-29 year old demographic.

But before you rush out trying to cut a deal with Depends and the AARP, you need to look a bit more closely at the results of these findings.

Social Code's CEO Lauren O'Shaughnessy, believes this is because "younger Facebook users are more comfortable using the like button than older users at this point."

She points out that "while older users are adopting Facebook at a high rate, they are also the newest subset to join the social network, meaning they may not have high friend numbers, so ads are less likely to have social context."

Facebook ads do a pretty good job of "touching the heart" by having the ability to align themselves with the tendencies of various users. The social context used in Facebook advertisements, where ads show how many of a user's friends like a brand, have proven quite effective overall.

Facebook's users trust their friends' opinions about products, so they are naturally more apt to like a brand their friends like.

So maybe it's not as much as simply targeting the over 50 group as much as it is making sure that when you run your ads that you really run a side campaign which is specifically targeted at friends of friends, regardless of the demo.

But if women 50+ is smack dab in the middle of your sweetspot, then now you have a bit more ammunition to do battle out there.

Well now you know how the habits of Facebook's "clickiest" demo (yeah, I made that term up) can help you as you begin creating your ad campaigns. That and understanding the benefit of social context.

As always, if you have any questions feel free to email me at the address below and don't forget to visit us on Facebook. All the pertinent links are in the description below or you can simply visit our site for more information.

That's it for today's episode and we'll talk to you next time.

Category:

Science & Technology

Tags:

• friends of fans
• facebook ads
• facebook ad targeting
• social context
• social code
• Lauren O'Shaughnessy