Sands Research: Bridgestone "Taters" Commercial Analysis

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Uploaded by on Feb 25, 2009

Ranked #1 during the Super Bowl XLIII Ad Study is "Taters" from Bridgestone. This TVCM features a strong attention level at the beginning of the presentation with parietal and pre motor cortex activation. When Mrs. Potatohead's mouth pops out, the activation level increases further, with hot spots in the left dorsal lateral frontal area (memory and language processing).

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  • hmm VERY interesting..... 

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