Sugar and Spice
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Uploaded by wta on May 11, 2011
The first in a series of advertisements for "Strong is Beautiful" - WTA's new global ad campaign - this :30 second commercial focuses on all of the characteristics necessary to become a successful professional tennis player. World No.1 Caroline Wozniacki described the video this way: "It takes so many elements to reach the top of such a competitive sport as tennis - strength of character, discipline, and will power. All of these things define who we are as people and as athletes. For me the new campaign is able to capture the inner strength of players in a beautiful way." Shot by famed Los Angeles photographer and filmmaker Dewey Nicks, the stunning imagery portrays the players in a unique way with an ultimate focus on their inner strength.
Featured players: Sam Stosur, Ana Ivanovic, Li Na, Caroline Wozniacki, Vera Zvonareva, Serena Williams, Victoria Azarenka & Kim Clijsters.
- 397 likes, 29 dislikes
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sugar = Ana Ivanovic
spice = Li Na
sweat = Caroline Wozniacki
fury = Serena Williams
grit = Vika Azarenka
strength = Kim Clijsters
This particular choice is definitely no coincidence. No doubt it's a great ad, but it would have been more interesting if they played a little with the public perceptions of these players. Say, switch Ivanovic with Williams - show Williams as sugar and Ivanovic as fury. If they would have managed to pull that little switch off it would have been the best ad ever!
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Serena is a big old cow, get her off of there. We don't like line backers in the women's draw. Sheeze.
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when it says ''sugar'' it shows ivanovic ... pure coincidence ?? don't think so ... ;)
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Heather Watson:Guernsey....Most Specifically Guernsey..Most Propably Guernsey..Guernsey..Guernsey..
SHUT UP!!:D -
All I know is that sounds like Heather Watson.
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Heather Watson talking? :D
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@snortincoke gracias!!! thank you!
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is this to be a nod to powerpuff girls? wtf
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ana ivanovic :)))))
ivanatheone 9 months ago 47
caroline looks lovely here..beautiful
btbharat 4 months ago 8