Becoming a Destination Hospital

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Uploaded by on Apr 30, 2010

Patients are increasingly researching the quality of hospitals and doctors. What do they know about you? If asked, would most say that you are the best in your market? Would patients travel further than your competition to seek care from you?
By investing in clinical quality outcomes and developing a targeted campaign to broadcast your quality message to your community, you can substantially impact patient choice. Listen to leadership teams from Hackensack University Medical Center, Porter Adventist Hospital and Skaggs Regional Medical Center - hospitals in vastly different markets and with tremendously variant marketing and business development budgets - describe how they partnered with HealthGrades to successfully shift patient behavior and become destination hospitals.

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