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"Objectified" - Jonathan Ive talks about Mac design & Unibody MacBook manufacture

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A clip from the 2009 documentary "Objectified" which is all about industrial design. Here, we see the wonderfully creative genius of Jonathan Ive, as he talks about the Mac, and specifically the Un...  
 
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Discostew42 (9 hours ago) Show Hide
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why is the volume rocker switch on the ipod touch at 1.17 on the other side?
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iMaconApple (1 week ago) Show Hide
+1
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you get what you pay for..i love my 3GS/macbook pro 15"/ imac 27" thats all i need.. (^_^)/)
shonzilla (2 weeks ago) Show Hide
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One tangent on Mr. Ive's final remark:
Obsession is the key coming anywhere close to perfection.

In design, perfection seems to come from getting the design out of the way.
asdf1000000 (2 weeks ago) Show Hide
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@snomimons
By what indicator? All I'm seeing is professionalism as well as enthusiasm toward one's job.
rustyfog (2 weeks ago) Show Hide
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Anyone knows the name of the first track of this video? Thanks in advance
FTBLN (2 weeks ago) Show Hide
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PDzero (2 weeks ago) Show Hide
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I think the point Ive is making is that there are allot of products that have certain indicators on them, such as notebook, that serve a minor purpose but always take a somewhat prominent role in teh design. Such as stand-by indicators. A great example of his design philosophy is when you look most Mac's. Their stand-by indicator is build behind a small layer in the computers housing, so that it's only visible when it's supposed to indicate the computer is on stand-by.
Msagro5 (2 weeks ago) Show Hide
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