Healthy Habits Preschool CD Launch: Boston FNCE 2010

What a launch! We sent our new tunes into official orbit this past weekend at the Food & Nutrition Conference & Expo, held in the lovely Boston, MA. The CD, officially titled Goin' on a Journey: Songs for Every Body, CD joins our fleet of healthy habits musical offerings that now include both preschool and elementary. It is now available on Amazon and iTunes!

The Food & Nutrition Conference & Expo is a conference specifically for the Registered Dietitian and Diet Technician. Most RDs have 5-7 years of training, separating us from your average health nut. The interest is beyond nutrients, but to how food helps and hurts our bodies and the world we live. This conference is our profession's Christmas, the event a dietitian's entire year revolves around. We rally our healthy messages all year long, and arrive to the conference ready for professional development, to connect with colleagues and to check out the latest in food trends dancing in our heads.

Exhibitors like myself share the show floor with giants like Frito Lay, Coca Cola, Pepsi, Nestle and Hershey's. These companies are also sponsors of the conference, so you can imagine how the foods they produce are positioned to us.

*Have you heard that there is now more whole grains in chips?
*Did you know that kids will eat more carrots when dipped in a moderate amount of ranch dressing?
*Did you know that high fructose corn syrup is now called corn sugar?
*Have your heard about Hershey's new "Moderation Nation" that promotes moderation, not depravation, as the key to a healthy life?

Dietitians walked away with totes filled like Santa Claus, with samples to spread the good product cheer, but the hope has to be that this new wave of marketability of "health" can continue to transform items we still can call food. Just like Christmas, it's not about the presents. It's our continued vigilance in educating our clients and customers about how to cut through this stealthy new food PR. After a day on the show floor with so many pastes, fortification and selling points, all I want is a salad.

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