Caulfield Cup Carnival HD

The Faith Agency commissioned Popcorn Creative to develop and execute a new Caulfield Cup Carnival animated TVC for client Caulfield Cup. The campaign creative concept was developed by The Faith Agency and the tv component produced by Popcorn Creative to clearly substantiate Caulfield Cup's claim that it is more than a just a race day. The tv execution cleverly uses animated stills in an epic cinematic style promoting free entry on opening race day, a free concert, the presence of Black Caviar and highlights the social benefits of Caulfield Cup as it kicks off the Spring Carnival season. The design challenge was to make the footage appear more than just super slow motion. Creative Director at Popcorn, Matthew Packwood comments "we used a hyper-realistic look and feel to the animation with an emphasis on high quality, showing aspects from perspectives in places that traditional slow motion cameras would not have allowed us to achieve". Craig Ford, Creative Director The Faith Agency compliments the campaign result suggesting "Popcorn has pushed the boundaries of what could be done with stills and brought the campaign to life".

Category:

Travel & Events

Tags:

• Caulfield
• Cup
• Carnival
• HD