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The Fourth Meal

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Published on Jun 19, 2012

"The campaign is called "fourth meal" and was originally launched in a series of Taco Bell spots telling kids that "everyone is a fourth mealer — some just don't know it yet." Now, new "fourth meal" ads are once again popping up all over television, insisting that "sometimes the best dinner is after dinner." The ads are backed by an eponymous website and a "cravinator" smartphone app that helps binge eaters select their junk food of choice. Though the "fourth meal" campaign has been ongoing since 2006, it is particularly notable today because it proves that such marketing will persist even as the obesity epidemic becomes a full-fledged headline-grabbing emergency...".* Ana Kasparian and Cenk Uygur discuss on The Young Turks.

*Read more here from David Sirota at Salon.com: http://www.salon.com/2012/06/18/feedi...

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Top Comments

  • shruberz

    shruberz 10 months ago

    this sounds like lotr "but we havent had second breakfast"

    · 10

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  • lilityger19

    lilityger19 10 months ago

    3:17 what the hell was that?

    · 9

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Video Responses

This video is a response to Flamin' Hot Cheetos Banned from Schools

All Comments (1,146)

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  • 1989jolle

    1989jolle 2 weeks ago

    Nuthin'. You're just going crazy.

    ·

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    in reply to lilityger19 (Show the comment)
  • unfoundbassist

    unfoundbassist 1 month ago

    so the fourth meal consists of beef flavored sawdust tacos? is this sponsored by Planet Fitness?

    ·

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  • vancity01

    vancity01 1 month ago

    you make a great point at the end about why arnt these fastfood restaurants trying to legalize pot!

    · 2

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  • vampireprince5006

    vampireprince5006 1 month ago

    Wouldnt this be the 5th meal?

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  • NavarCrowbarr

    NavarCrowbarr 1 month ago

    Pot brownies at Taco Bell. FTW!!!!

    ·

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  • NirvZppln94

    NirvZppln94 1 month ago

    fourth meal is just when you are super drunk/high and want taco bell at midnight

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  • alonzo9772

    alonzo9772 2 months ago

    Doesn't brunch count as a whole meal? So there is already four meals.

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  • Oshyrath

    Oshyrath 4 months ago

    Why wasn't I told about forth meal? I want in.

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  • snarkadelicrelic

    snarkadelicrelic 4 months ago

    The thing is, it's actually healthier to have several small meals a day, so... technically a fourth meal is a good idea. Just not by Taco Bell.

    ·

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  • iamadiehardtwihard

    iamadiehardtwihard 4 months ago

    3:14 what the heck is going on!?

    ·

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