Albie Aware: Breast Cancer is a Family Affair

This is a quick turnaround, guerilla marketing, 30 second spot created for Albie Aware Breast Cancer Foundation in response to the Komen flap a few weeks ago. Stunningly, we discovered that everyone on screen and everyone in the crew had been touched by breast cancer. We're hoping to make the video go viral. Please pass it on. Here's a segment from the press release.

"The point of the spot, (written and produced by Steve LaRosa) and the corresponding testimonials provided by the participants, illustrates the pervasive impact of this horrible disease. As is stated, Breast Cancer is a Family Affair. And, as the spot depicts, it cuts across generations and ethnicity."

Albie Aware (http://www.albieaware.org)

• Category

  Nonprofits & Activism

[Tamara Duarte]

i have posted on my FB page to help spread the word. Great spot! In my opinion your dedication, integrity and support are unmatched in the fight against breast cancer. Keep up the great work Albie Aware.