Understanding UX Design

When we think of design we may only think of things like colors, fonts, and other visual elements. However, there is a whole science of website design that can influence how visitors react to your site and how effective your online initiatives are. User Interface (UI) or User Experience (UX) designers can help determine how the web interfaces you use can increase traffic, retain customers, reduce user error, and improve efficiency. Beyond improving ease-of-use for a web interface, a good UX design can actually boost transactions and enhance trust in your systems and, as an extension, your property.

Did you know*: * Using UX design to identify and understand customer expectations and needs has been shown to increase site transactions by as much as 225 percent. * Usability engineered software has been shown to increase revenue by more than 80 percent. * Poorly designed e-commerce sites can lose up to half of potential sales because customers can't find the information they want. * Using Usability studies, sites have been able to increase traffic to more user-friendly sites by 120 percent. * More than 83 percent of internet users will leave a website if they feel they have to make too many clicks to get to their desired information. * Usability testing has helped major websites increase repeat-customers by up 67 percent. * Bad internet design has been estimated to cost the U.S. up to $100 billion dollars per year in lost employee productivity. * Studies show that a customer's trust can be achieved by providing relevant information where and when they want it.

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