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Trend 4 - Design as Strategy - Five Innovative Trends I Learned From the Future

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Uploaded by on Dec 1, 2010

The 4th trend identified is Design as Strategy. Nicholas Negroponte, Jim Eckenrode, Bob Metcalfe, Maynard Webb and moderator Howard Boville discuss the importance of inserting creativity into more enterprises by asking the right questions, instead of answering existing ones. With the increasing leaps in product technology, financial services companies must move the needle on design or risk customers moving on to competitors.

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