"Vote for Kids" Tulakabaatan Philippines

There are more than 100,000 children living on the streets of Manila.
With the May elections, came the opportunity to do something about the plight of these children.
Using excess t-shirts donated by the parties, we printed our message and distributed the tees to the children to wear and act as the vehicle to communicate our messages.
Days after the launch, the campaign went viral. People started discussing the issue and pledging their support on Facebook and Twitter. The public's images were exhibited in photo exhibitions in galleries and malls.
This is an extension of Bates 141 Philippines' corporate responsibility program -- Tulakabataan, which was started in 2009. Tulakabataan's cause is mainly around improving the lives of street children and education. This latest campaign won Gold at Spikes for the Media category.

Category:

Film & Animation

Tags:

• Philippines
• corporate responsibility
• Manila