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Measuring Social Media

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Uploaded by on Sep 14, 2009

Digital Royalty shares their propriety method and formula for measuring a brand's online Return on Influence (the new ROI).

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Sports

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Standard YouTube License

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All Comments (34)

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  • Amy, that's a great explanation of the ROI, thanks for sharing your ideas publicly. What's your take on companies like Klout who are measuring influence of individuals? Is it part of your strategy with clients to taget people in relevant ecosystems / communities who have high Klout on a topic?

  • great tip!

  • thanks - interesting

  • This is a good video! clear, didactic and simple.

  • Hey #UN#,

    This was a pretty cool vid.

  • Thanks for sharing your knowledge Amy. A combination of beauty and brain! :)

  • @aozo725 ... LMAO She's Gooooooooooood...

  • Thanks for sharing this information!

  • Yep, this is GOOD! Thank you for sharing! Good Stuff!

  • feel like she's speaking chinese. i'm so far behind this 'social media' train. damn....i must be so old-school. going to keep watching & following amy@digitalroyalty. love her.

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