Coleccion I+D+i , R&D collection

X-presion is the first international company dedicated to R&D in the artistic and educational fields of the hairdressing industry, developping new tecniques of cutting and colouring.
An enterpreneurial and artistic bid, a revolutionary concept that resulted in four AIPP Awards, two Figaro Awards, a Grand Trophy and the recognition of the proffesionals and media all over the world.
"We don't have salons or academy, our only aim is to bring innovation and motivation to our industry".
Authors of the tecniques like Flycut, 3D Colour, 010 hair haute couture or NU:BI, incredible way to create gorgeous updos without clips by means of threads and molds.

Today X-presion presents it's new color collection that unite the reinterpretation of their investigations done during a couple of past years and some new inventions seen in a more comercial way.

"Our works and images speak themselves. Creating the collection I+D+I (spanish abbreviation for Research, Development and Innovation) we were looking for the way to transmit messages through the colour, using different tecniques inspired in various visual effects."
Frizz Colour: Straight hair that by means of colour receives a texture, and seems to be frizzed.
Script: It's a tecnique that permits "recording" on hair. Letters that compose words, words that unite to transmit messages.
Braille Colour
A tecnique of colouring inspired in Braille language, another mean of transmitting information. When compacted the colouring is quite Sharp, but in movement it is rather perceived as flashes.
This and others techniques will be part of our new website and educational channel.
Everyone could learn how we develop it , in just one click!

www.x-presion.eu


CREDITS

Producer X-presion Producciones
Hair X-presion
Photo Gustavo Lopez
Models Marta Mir - Traffic + Lara Lopez
Make-up Antonio Estrada
Styling Oscar Morales
Video Gustavo Lopez

Press + Comunicatión
Jorge Cancer ++
press@x-presion.eu

Category:

Education

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