City of Melbourne's new corporate identity

We asked Melburnians what they wanted the City of Melbourne to aspire to; they told us they wanted us to be bold, inspirational and sustainable. The new corporate identity will become an icon for Melbourne and for the City of Melbourne.

The design is multifaceted, representing the diversity of our community and the services we deliver. It will become synonymous with the 24-hour vibrant city we have become and will be immediately recognisable as the City of Melbourne.

http://www.melbourne.vic.gov.au/info.cfm?top=269&pa=3306&pg=4633

Category:

People & Blogs

Tags:

• brand
• melbourne
• city of melbourne
• design
• corporate identity
• vibrant
• bold
• sustainable
• iconic

[packa004]

I think they could have done more with the video. They didn't show me an interpretation of the logo other than the sky line pictures. I want more personality. Oh and designer need to make money to! That fee didn't go to just one person, but the agency that worked on it. There were probably many people involved who spent countless hours coming up with the concept. It's not easy to do what designers do people.

[snabb]

And my blood pressure skyrockets... All you whiners, shut the fuck up, especially the ones who say they 'can do a better one'. Melbourne got much more than just a logo, and contrary to popular belief, the price the city council paid is not THAT high, compared to what any semi-big company pays for its branding. And finally, when it comes to the results - I love it. Modern, attractive minimalism.

[barcbyte]

This was a bargain of a rebranding - amazed we got it so cheap. Well done, council! (I am a Melbournian)

[Melbcity]

The City Council needs serious reform and expansion of its external boundaries taking in the four state seats of Albert Park, Melbourne, Prahran and Richmond . Cr Clarke finally woke up to this fact then he resigned having failed to act on it.

[Melbcity]

The Council needs to get back to reality and stop living in a expecting others to pay for their flights of fancy. Obviously its elected representatives are on permanent holiday. At a reported cost of $240,000 plus additional costs in roll out and replacement I cannot see the justification for this new logo. OK it is an improvement on the logo used for the Australian Open.

[01F3ti5h]

@haydenw08 rebranding cities can actually be an investment... considering the fact that after this rebrand melbourne seems to be more interesting. This can mean: more potential visitors which can help its economy. Businesses alone can also decide they want to be in this seemingly new "hip" city and would want to move there... opening and creating jobs... i'm not a pro at strategic branding or all that jazz... but if you look at it from another angle... it all works out.

[san0w]

people think that it's easy to create a identity for a city like Melbourne and it doesnt take hours of work and study to make a concept for the whole work...

[aldwin1026]

why are there so many haters? it's absolutely amazing.

love the concept, love the logo.

[kerojai]

Graphic designing is a lot harder than just getting a fat letter M and putting a bunch of lines through it.

[Metrelb]

Love it! Love Melbourne!!

[ChrisDillonTv]

GO MELBOURNE!!!

[kanthony10]

Hmmmm...the cost is quite high, but it shows melbourne as the classy and sophisticated city that it is. It is a logo and brand that will last.