Stamps.com Webinar - Social Marketing for Small Business

Stamps.com Webinar - Social Marketing for Small Business
Presented by John "ColderIce" Lawson

Every day, thousands of small business owners miss out on millions of dollars in revenue simply because they're not optimizing their use of social media sites such as Twitter, Facebook, LinkedIn, YouTube, eBay and Amazon. This Social Marketing for Small Business webinar, presented by e-commerce and social media expert John "ColderICE" Lawson, will take you beyond social media basics to learn the best practices that will yield bottom line results and amp up your business.

Topics include:
- Measuring ROI for social media
- Converting followers/fans into paying customers
- Getting your target audience to engage and participate
- Finding time to manage a social marketing program
- Best tools to automate social media efforts

John Lawson is the founder of the industry famous e-commerce blog ColderICE.com, Lawson has been featured in The Wall Street Journal, The Washington Post and PC World, and has been recognized as the owner of "America's Best Home Business" by MSN Money.

Webinar recorded on November 17, 2010

Category:

Howto & Style

Tags:

• stamps.com
• stampscom
• john lawson
• colderice
• social media
• facebook
• twitter
• youtube