Greg O'Brien, Comcast, Interactive TV

The Talk: Interactive TV and the extraordinary impact it would have on product marketing has been a topic of conversation for more than 40 years--long before the emergence of the Internet. European nations have had narrowband interactivity for decades but the US has been slow to deploy. No longer. Driven by many economic and technological factors, Interactive TV is being realized right now.

Americans spend more time with TV than any other medium—more than 4.5 hours per day. As consumers are able to do more with their remote controls—learn, shop & buy—the world of product marketing will be revolutionized (again).

Bio: Greg O'Brien, Vice President, Advanced TV

Greg is a 20 year veteran of both traditional and emerging media.

After working in the broadcast TV industry for CBS, Tribune and Katz over a 10 year time horizon, Greg transitioned to digital media in 1996.

His first role in digital media was to help startup a 24/7 Media. Working out of San Francisco he served as VP, Sales and Operations for the company. During his tenure 24/7 Media during the Internets boom years Greg had a key role in grow the company from 17 people generating less than $1 million in revenues to more than 225 staffers generating greater than $80 million in revenues.

After leaving 24/7 Media in 2000, Greg joined startup MediaSearch.com, then the Internets largest multimedia search engine. There Greg served as EVP, Sales and Business Development. In 2003 Greg joined Comcast, the nations largest cable services provider. His goal in joining Comcast was to help to develop and implement the business models that would be made available by Interactive TV technologies. There Greg holds the title of Vice-President, Advanced TV Initiatives where he develops and manages multiple lines of eTV businesses nationally for the company.

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