Crisis Marketing and Toyota: From Hell to Well (The Sequel)

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Uploaded by on May 13, 2010

Crisis Marketing - From Hell to Well by Adelina Popescu and Sabin Dragoman
University of Utrecht - Venture Marketing 2010

The Vodcast analysis the way Toyota managed the crisis, by looking at its action in the light of the relevant business literature. Comparison with past and present cases is present, together with interviews with 2 store managers in Utrecht, the Netherlands.

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Education

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Standard YouTube License

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