After a mobile metrics panel I spoke with Paul Kultgen, Client Service Director, Mobile Media and Advertising for Nielsen Online and Bruce Braun, CEO of Agent M. Braun moderated and Kultgen was on the panel and I asked them what were some of the insights. First, they mentioned mobiles aligning with the Internet Advertising Bureau (IAB) and the need to understand that mobile is not a mass shared experience like television, but an individual experience and you have to treat the experience as such.
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