Did you happen to catch the story this week on the Batman Cake Hoax gone bad? I mean REAL bad.
A PR firm in San Antonio thought everyone was on board with their publicity stunt to attract movie watchers to the opening of the new Batman film. Part of the pitch? Deliver cakes to every radio and TV station in town along with instructions to call a phone number.
You dial the number and the cake starts "ringing" (actually the phone buried in the cake rings). It was enough to call out the bomb squad to one TV station that didn't-get-the-message so to speak.
Here's the video in case you missed it:
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