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K'Nex Signs License To Make Plants vs. Zombies Sets, Pictures

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Published on Feb 9, 2014

View More Pictures: http://www.brickshow.tv/knex-theme.as...

Hatfield, PA, February, 2014 --Plants vs. Zombies™ fans will soon be able to build and® play with characters from their favorite game with new licensed building toys by K'NEX . PopCap Games, Inc., a division of Electronic Arts, and the creator of the popular gaming franchise, and K'NEX, the only U.S. construction toy company focused on Building® Worlds Kids Love , are pleased to introduce the first line of officially licensed building sets inspired by the Plants vs. Zombies games.

The relationship combines the award-winning K'NEX building system with your favorite Plants vs. Zombies characters, bringing them from the digital screen to the construction aisle for the first time. With the first game in the series winning over 30 Game of the Year awards, Plants vs. Zombies is a global brand that is popular across the U.S., Europe and Asia, and appeals to male and female audiences ages 4 through 104.

"Plants vs. Zombies Building Sets from K'NEX will bring these exciting characters to life in a new way," said Michael Araten, President and CEO of K'NEX Brands. "Children of all ages will have the opportunity to build the Plants vs. Zombies neighborhood they love right in their own homes. Just like in the game, the builder will meet, greet and defeat legions of fun-dead zombies with a powerful army of plants! I can't wait to see how fans will take their digital game skills and use them in the real world!"

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