The latest way to advertise your brand to viewers in India when they are out-of-home. The sleek LCD screens flashing AV ads and content are present everywhere - at malls, stores, corporate parks, ITES, multiplexes, army canteens, residential societies, gyms etc. So catch the consumers while they shop, work, exercise, read books, eat out, watch a film. The new media planning tool called Flexicasting can be used by the advertiser to maximise his monies' worth. More details on www.oohindia.com
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