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Uploaded on Aug 11, 2010
Many Americans turn to Facebook and Twitter to keep up with their friends and the latest in pop culture. But how and to what degree is social media being used by political campaigns during this year's election season? University of Minnesota assistant professor Heather LaMarre is currently working on a grant-funded project to study social media's role in campaign 2010, says that social media is a primary vehicle for campaigns to fundraise and communicate with the base. "Campaigns don't try to use it to persuade independents as much as they use it to get people fired up to give money, volunteer and get out the vote."