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Taye Diggs Helps Kellogg's and Scholastic Give Kids Access to Books

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Published on Aug 23, 2013

Two-thirds of children living in poverty have no books at home, according to the 2010 RIF study. That's why Kellogg's® has teamed up with Scholastic as well as dad, children's book author and actor Taye Diggs to give kids great starts with great stories by placing 200,000 books into home libraries, schools and local communities. There are two ways to help:

1. Collect Kellogg's Great Starts Great Stories codes from participating Kellogg's products to receive a free book or "gift" a book to a school in need through nonprofit literacy organization Books for Kids. Go to http://www.kelloggsfreebook.com to learn more.

2. Visit http://www.Scholastic.com/MiniMissions to participate in Frosted Mini-Wheats® Mini™Missions (and for official rules) and earn two free books monthly while supplies last, as well as enter a sweepstakes[1] for the chance to win Scholastic books and grants for local schools and communities.

[1] http://minimissions.scholastic.com/ru...

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