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How To Give a Great Sound Bite

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Uploaded by on Jul 23, 2008

Expand the description and view the text of the steps for this how-to video.

Check out Howcast for other do-it-yourself videos from carlo_scialla and more videos in the Political Careers category.

You can contribute too! Create your own DIY guide at http://www.howcast.com/videos/new or produce your own Howcast spots with the Howcast Filmmakers Program at http://www.howcast.com/filmmakers/apply.

Ever heard the saying, "It's not what you say, but how you say it?" If not, you may want to brush up on your media basics before hitting primetime.

To complete this How-To you will need:

Brevity
A glass of water
An image
Gestures
An emotional stance
A keyword

Step 1: Repeat yourself

Repeat yourself. Start by telling them what you're going to tell them. Then tell them. Then tell them what you told them.

Tip: Find a central keyword or thesis and circle your points back to it.

Step 2: Keep it short and simple

Keep your comments short — around the five-second mark — and give them a definitive end.

Step 3: Be yourself

Be yourself—don't fake it. If you're the elbow-patch-wearing academic type, avoid the overalls and folksy phrases.

Step 4: Sip from a glass of water

Since you can't talk while you're drinking, use a sip to add a dramatic pause, collect your thoughts, or simply shut yourself up.

Step 5: Leave some space

Leave a small pause before and after the sentence or phrase that's most important. This space gives it an air of gravity, and makes it easy for the news media to edit around it.

Step 6: Don't plagiarize

Don't plagiarize. Ever. You'll never live it down.

Step 7: Repeat yourself

Did we mention this? Repeat yourself.

Step 8: Use gestures

Rehearse three or four powerful gestures and use them sparingly to add emphasis to your most important points. Alternate your moves.

Step 9: Smile

Sell it with a smile, but as with all emotions, save your pearly whites for an appropriate moment.

Step 10: Repeat yourself

Repeat yourself. Repeat yourself. Repeat yourself. Repeat yourself...

Thanks for watching How To Give a Great Sound Bite! If you enjoyed this video subscribe to the Howcast YouTube channel! http://www.youtube.com/subscription_center?add_user=howcast

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Top Comments

  • i thought this was how to make a sound when you eat...

    like..

    when you eat a burger or something..

    and there's like this "munch" sound,

    ....

    ROFL.

  • that repeat talk gets annoyin

    - "im gonna tell you this"

    - "im telling you this"

    - "i just told you this"

    uhhhhh

see all

All Comments (21)

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  • 0:42 "Its the economy, stupid"

  • step 11: repeat yourself.

  • so bush didn't watch this

  • COOL

  • so what your sayin is to repeat 0.o

  • step 1; you are a dick

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