A New Approach To Innovation Management

Product innovation has been described as the way out of today's difficult business environment. However, the rate of success of development projects, in particular white space or disruptive innovation projects remains too low.
We believe that a reason for the low success rate is the erroneous application of methods designed for incremental innovation like Stage Gate to projects with high levels of uncertainty. In this presentation we will discuss the different types of development projects based on degree of uncertainty, and the creation of different project tracks. Projects are managed using different tool sets based on the best fit between information available and decision making needs.

Category:

Science & Technology

Tags:

• innovation
• business
• product management
• technology
• design
• customer
• VOC
• spiral
• stage-gate
• MBA
• analysis
• tutorial
• system
• economy
• commentary
• product
• development
• marketing
• market