Black boy wants water

The charity event 'music for life' was all about drinkable water this year. To announce 'music for life', we worked around the fact that every tv host has a glass of water. It's so common nobody notices it any more. Until we started this guerrilla campaign. Won 2 golden, 1 silver and a titanium award at Cannes Lions 2008

Category:

Entertainment

Tags:

• black
• boy
• wants
• water
• mortierbrigade
• stubru
• studio
• brussel
• negertje
• cannes
• lions
• titanium
• gold
• glas
• music
• for
• life
• advertising
• commercials

[easteregg100]

1. Your reading my comment 2. Now your saying/thinking thats a stupid fact. 4. You didnt notice that i skipped 3. 5. Your checking it now. 6. Your smiling. 7. Your still reading my comment. 8. You know all you have read is true. 10. You didnt notice that i skipped 9. 11. Your checking it now. 12. You didnt notice there are only 10 facts Copy and paste to 1 video, tomorrow will be your best day ever! no matter what

[phantomelensar]

if everyone would do the same!

[BrianNovoa1]

Brilliant one of the best in cannes history

[smritibhadoria]

mind work

[harita77]

super!

[TheYolk]

yay!

[mihagro]

Bravo!