Viral marketing: tell a woman?

Traditional marketing wisdom has it that if you want to use word of mouth youd better be sure the people doing the talking are knowledgeable about the product. But a new large-scale field experiment on viral marketing by INSEAD Assistant Professor of Marketing, Andrew Stephen, puts paid to that age-old concept.

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Education

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• business
• education
• insead
• mba
• emba
• knowledge
• executive
• research

[ajayinsead03]

Authority or knowledge is valuable in consumption choices when the product/service has high trials costs, cost of making a wrong choice is very high or when the product is specialized { when its about consulting, erp implementation, laser therapy etc we seek knowledgeable people: people with authority matter; but when it comes to deciding which movie to go, which soap to buy, which restaurant to go to, which book is good : even chemical engineers dont look at chemical composition of soap,

[MYSTICALMENTOR]

Thank You for this very informative video on viral marketing. I am about ready to launch my Biz THE MYSTICAL MENTOR and found this to be most helpful.

Many Blessings ~

The Mystical Mentor