Luscious International approached Emerald City to create an empty urban world of hard surfaces and neon lights where solitary characters find freedom and poetry in their power to move and be connected, thus giving street credibility to urban remoteness.
Designing and matte painting the entirety of the environments allowed Emerald City to assemble recognizable yet unnervingly odd places whose intense ambiance suggest a painting while maintaining a hip urban aesthetic.
Emerald City then built the warped characters with artificially attached heads and joltingly edited dancing, and composited the final shots to produce a coolly contemporary spot.
www.emeraldcitydesign.com
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