Addictive Mobility provided Nuit Blanche with a live-to-screen interactive experience. The screens showcased a live channel that allowed passersby to text in messages that would be displayed on the full-colour animated screens. After messages were approved by event organizers, they were displayed on the mega-sized screens, as well as through a live stream on the txtART website.
Images from all three zones were uploaded and displayed on the screens so participants could see fresh images from other parts of the event without actually being there. Participants were encouraged to text in, give their opinion and interact with others from different zones.
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