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Protecting your Brand: How to Utilize Top Performance Search Partners

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Uploaded by on Apr 17, 2009

Tony Pantano, CEO of imwave, inc. discusses how you can work with performance search marketing firms and still protect your company's brand image.

One of the top reasons companies give for not allowing affiliate to fully utilize paid search to market them is "We need to protect our brand". How do you protect your brand and get the full benefit of the search engine advertising opportunity?

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