Uploaded by web20marketing on Jul 29, 2011
http://craigjacksononline.com/avon-representative-download-attraction-marketi...
Craig Jackson
Online Business and Marketing Coach
702-483-9583
AVON Representative Attraction Marketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it.
AVON Representative Attraction Marketing works by providing valuable content for future customers to figure out how your product is going to benefit them before they buy it so that they are qualified customers before they step in the door.
It's important to make some clarifications on the Attraction Marketing concept as it is being used in the Direct Selling industry. While it is true that it uses the same principles of marketing, advertising and branding used by major corporations, the process being used by AVON Representatives is a distinct way of leveraging these concepts.
It should be stated that Network Marketing companies themselves do not participate in Attraction Marketing. Rather it is the AVON Representatives who engage in Attraction Marketing in order to build their personal brand, not the brand of the company. There is a specific formula being followed my most Attraction Marketers, that was coined by Mike Dillard.
It involves the AVON Representative advertising or content marketing to generate traffic to a capture page of some type. The goal is to get people to opt in to an email list by offering information that will help them build their business.
This process enables the AVON Representative to build trust and value with their email list. They can then distribute product offers to their list, which is an additional income stream.
The other goal, and perhaps the overriding goal, is to present the business opportunity after the AVON Representative has established him or herself as a person of value, increasing the likelihood of people joining their team.
Now, would you rather chase after customers one at a time or have five or ten customers a day chasing after you?
This is the mindset of Attraction Marketing AVON Representative's.
Attraction Marketing acquires customers after enlightening them with valuable information about the product or service they are providing. Each AVON Representative has their own way of producing results using this method as there are many to choose from.
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