Uploaded by papamedia on Mar 6, 2010
This is a book review on the bestsellers, "Tipping Point", "Blink", "Outliers", and "What the Dog Saw" by Malcolm Gladwell, sponsored by PapaMedia.com.
In The Tipping Point, Malcolm Gladwell opens our eyes to the dynamics of contagiousness and epidemics. Applying principles of virology normally reserved for epidemiologists, he effectively shows how this process can be applied to everyday human interactions. With a variety of challenging examples from social science experiments, nature and big business, The Tipping Point inspires new ideas about social relating. Recognizing certain behaviors in people can alert you to their particular strengths: Connectors, with their many unforgotten acquaintances, Mavens, the collectors of diverse information, and Salesmen, the people with persuasive personalities. It will give you some insight into the kinds of people you need to gather around you if you want to convey an idea or product to a large number of people. Understanding the three rules of epidemics - The Law of the Few, The Stickiness Factor, and The Power of Context - can help you create positive epidemics with your own ideas and products. With business examples and case studies, you will come away looking at your social interactions from a different perspective. You may find yourself looking at the small things that surround you in your everyday environment, creating the context of your life, and making a few changes that could tip things in your favor.
"Blink" is Malcolm Gladwell's guide to thinking and better decision making. He outlines a variety of different real life situations and explains how Blink can make all the difference. As circumstances unravel, the author explores the steps and questions related to Blink and encourages one to think more carefully and understand when this decision making should come into play. Following his theory, Gladwell introduces thinking as a process that takes place within the first two seconds of a meeting or event. He outlines brain research, relationship studies, and even logic puzzles to explore how thinking can happen as thin-slicing and how this becomes effective decision making. While the storyline is very narrative, it also brings a sense of motivation to the forefront. It inspires the reader to delve into one's own decision making process and realize that decisions and change can all happen in a blink.
In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period.
Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the dog whisperer who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and hindsight bias and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.
Good writing, Gladwell says in his preface, does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head. What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
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I really enjoyed @Malcgladwell's books... especially Outliers... still reading the 2 written before... and needing to buy the latter!
dwaynekilbourne 4 months ago